Global brand building has never been more complex, or more full of opportunity.
The brands winning today have mastered the art of maintaining a powerful global identity while adapting to fragmented audiences, local nuance, and entirely new paths to purchase.
In this session, we'll take you inside the strategies driving real results across markets: from the decisions that protect brand equity to the tactics that win at the local level. Whether you're managing a global portfolio or scaling a brand across borders, you'll leave with a sharper playbook and concrete takeaways you can put to work immediately.
Will Cady is on a mission to turn curiosity into understanding. As Reddit’s Global Brand Ambassador, his job is to communicate the power of Reddit’s communities to bridge the gap between people and drive the trends that keep culture interesting.
Prior to taking on the ambassador role, Will launched, hired, and managed KarmaLab, Reddit’s multi-award-winning global creative strategy team after launching Reddit’s Los Angeles brand partnerships office. As a leader, Will taps years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will’s work as a brand and creative strategist covers a majority of Fortune 100 brands.Â
He is a graduate of Berklee College of Music, recipient of an Emmy Award (New England Regional) for Best Musical Composition/Arrangement, and has been featured as a member of the 2020 AdWeek Top 50 for Tech, Media, and Marketing. His original music has amassed ~2M+ streams on Spotify and counting. Will’s debut book will be released in October of 2023 with a focus on examining where creativity comes from.
In all areas, Will endeavors to speak thoughtfully, listen deeply, and build on the resonance in between.
Andrew Dawson is Brandwatch's Industry Principal and CX Head of their Social Network Practice. He is tasked with helming relationships with Meta, Twitter, Reddit, Tumblr and TikTok. Leading the global social network practice group, he holds a reputable position as a respected leader in crisis communications and digital communications. Prior to joining Brandwatch Andrew was an ensemble member of a social intelligence team at Publicis for nearly half a decade. His work has spanned a diverse array of clients such as the Saudi Royal Family, Walmart, and Tic Tac.
Outside of work, Andrew is an active member of the Columbia University community, recently completing his masters in strategic communications.
